Our
Mision
Giving our client the best and comfortable
experience in Costa Rica on the way on needs and wants, giving a
professional and personalize service.
Also Frida Travel respect the policies for
the Sustainable Tourism Stewardship Council (STSC) study,
completed in January 2003, recommends the establishment of
regional networks to encourage dialogue among stakeholders and
act as a clearinghouse for certification information. The first
network for the Americas was launched in Bahía, Brazil in
September, 2003, thanks to the support of the InterAmerican
Development Bank (IDB). Because significant interest in
certification exists in Latin America and because the region
boasts the largest concentration of certification programs of
all developing nations, the Rainforest Alliance believes the
Sustainable Tourism Certification Network of the Americas will
evolve into a model that can be replicated in other regions.
The mission of this Network is to promote
sustainable tourism in the region through the strengthening of
tourism initiatives based on mutual respect and recognition,
joint efforts, harmonization (balancing) of systems and the
sharing of information and experience. Network objectives
include the establishment of common work tools among network
members and a joint marketing strategy, the generation of a set
of "best management practices" for sustainable tourism based on
existing regionally and nationally accepted standards, and the
definition of strategies to promote the participation of tourism
operations, focused on small-scale operations, to implement best
practices and certification processes.
The mission of Frida Travel is to promote
sustainable tourism in the region through the strengthening of
tourism initiatives based on mutual respect and recognition,
joint efforts, harmonization (balancing) of systems and the
sharing of information and experience. Network objectives
include the establishment of common work tools among network
members and a joint marketing strategy, the generation of a set
of "best management practices" for sustainable tourism based on
existing regionally and nationally accepted standards, and the
definition of strategies to promote the participation of tourism
operations, focused on small-scale operations, to implement best
practices and certification processes.
Recently Costa Rica has recently developed a
program seeking to categorize and certify each tourism company
according to the degree to which its operations comply to a
model of sustainability. To this effect, four fundamental
aspects are evaluated:
1. Physical-biological parameters Evaluates
the interaction between the company and its surrounding natural
habitat.
2. Infrastructure and services
Evaluates the management policies and the operational systems
within the company and its infrastructure.
3. External clients
Evaluates the interaction of the company with its clients in
terms of how much it allows and invites the client to be an
active contributor to the company's policies of sustainability.
4. Socio-economic environment
Evaluates the interaction of the company with the local
communities and the population in general.
For each and every one of these items a list
of specific questions was designed to help evaluate how
thoroughly the firm complies with a series of standards
previously established for the social, environmental and
economics fields. Each and every one of the questions refers to
an element of sustainability with which the firm should comply
in order to qualify in any one of the different stages or levels
of fulfillment, which for our purposes we have labeled "levels".
The final rating will be assigned to the company in question
according to the lowest level achieved in any of the four
fields evaluated.
To measure and fix these different levels,
the CST program provides a system of "sustainability levels"",
on a scale of 0 to 5, in which each number indicates the
relative position of the firm in terms of sustainability. This
scheme provides a way to classify the tourist firms in terms of
"levels " in a system very similar to the commercial
categorization of tourism companies by means of the well known
stars system, this program is designed for hotels but in the
next future will be a program.
Sustainability, as a model for development,
establishes the need to satisfy the requirements of today's
society without making it impossible for future generations to
satisfy their own. Basically, this means that the development of
a country cannot be achieved by the unrestrained exploitation of
its resources (natural, cultural, social, etc.) to the point of
extinguishing or destroying them, seeking to fulfill the needs
of the present population (food, housing, health, work, etc.),
without recognizing that these resources are the only platform,
or potential asset, that the future generations of this country
will have to meet their own needs.
For tourism, sustainability is not only a
response to the demand factors of the industry, it is an
indispensable condition to be able to compete successfully and,
even more important, to be able to survive over the long run.
The ever-deteriorating world ecological and social crisis have
had a significant impact on human consciousness and, therefore,
have also seriously impacted the accelerated growth rate that
environmental tourism experienced in the past decade, to the
point that it has meant a significant change in the habits and
expectations of the world's tourists. Unfortunately, in the last
decade we paid most of our attention to the ecological aspects,
but very little to the implications of the impact that tourism
has on the quality of life and on the sociological heritage of
the communities that are directly affected by this industry. It
is time to change the tourism tide to a more integral one,
namely, a sustainable tourism.
Our Vision:
